Are you looking to take your career to the next level by joining the fastest growing and most client-service focused company in America? If you’re a dynamic self-starter looking to make impact in a big way, Hall Financial wants to talk to you!
Hall Financial is looking for a Paid Search Manager to join our highly collaborative team. The Paid Search Manager will have the opportunity to work with a growing Marketing team as well as external agencies to expand the Hall Financial brand presence as well as develop and execute on strategy to make Hall Financial a household name in new and emerging markets.
RESPONSIBILITIES:
- Develop and execute digital marketing strategy
- Collaborate with team members to create lead and demand generating campaigns
- Improve all current digital marketing initiatives including social, email, SEO, and paid advertising
- Optimize existing channels of digital marketing as well as recommend and implement new strategies
- Research and plan marketing initiatives across several digital channels focusing on company growth strategies and target markets
- Design highly creative campaigns and recommend best practices for growing a brand across multiple platforms
WHAT YOU OFFER US:
- 3 years of experience managing large-scale, complex paid search campaigns
- Bachelor’s degree in advertising, marketing, or related field
- Well versed in success measurements, specifically in Direct Response
- In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
- Experience with Paid Search Platforms like Google Ads, Microsoft Ads, and Search Ads 360
- Google Certification (Fundamentals), Analytics and AdWords Certification
- Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
- Broad range of experience managing across verticals and direct response/branded campaigns
- Experience working with financial data and budgets
- Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations to solve challenges
- Data analysis experience and can translate results into insights and actionable items
- Basic understanding of WordPress and website management
- Passionate about digital marketing and innovative trends
- Embody the Hall Financial CODE: Camaraderie, Optimism, Drive, Evolving
WHAT WE OFFER YOU:
- Internal growth and career development – We’ll teach you the ropes and help you reach your goals!
- Competitive compensation
- Medical, dental, vision, and life insurance, health and flex spending plans, 401K, PTO, discounts at local businesses
- Home Buying/Refinancing: We also provide generous offers to team members when it comes to purchasing or refinancing on a home, with discounted rates on all mortgage products.
- Incredible incentives: event tickets, team outings, individual and team goal bonuses
- Cohesive team environment – Endless support and resources to set you up for success